The Art of Extraordinary™
Tourism Pro-Team Program


Create the Vision. Lead with Purpose. Perform at Peak.

The EXCELERATION Journey begins here...

We're all about empowering tourism leaders to create and surround themselves with high-performing teams so they can build and lead thriving businesses without sacrificing life's other important priorities like heath, family and even their freedom.

You've already made big things happen and have had a significant influence on the business, yet you know more is possible, particularly right now.

Whilst there are a lot of external factors impacting the business, you recognise that it's about what's going on internally. It might be that you know you need to build the skillset of next level leaders. Perhaps through over-caring during covid, there's now a lack of accountability. A shortage on resources remains an ever constant, so it could be about developing existing staff and finding workarounds till the ideal talent arrives onsite. Maybe the business has undergone significant growth, could be more to come therefore change management and communication have become your current priority.

Fortunately no two tourism businesses are the same, due mostly because we're all unique as leaders. Yet what can be similar is the mutual focus and dedication of great tourism leadership. That's why we like working with like-minded. Passionate and committed tourism leaders who want to make their businesses better and see the industry, regionally, nationally and globally thrive.

With so much water under the bridge in the last few years, you might have felt like so much was out of your control. Whilst we cannot control the events and circumstances going on around us, we can absolutely choose how we react and respond.

Herein lies the greatest opportunity tourism businesses have right now.

The opportunity at your fingertips is to choose what happens next. As leader, for your staff and team/s, for the business and industry.

You're invited to join us, if and only if, you are committed to working on yourself, your team and prepared to learn and grow the business.

Two heads is better than one.

Many heads make magic together.

We're focused on 3 key areas aspects of your leadership to drive engagement, improve accountability and ensure profitability.

Over the coming months, you'll implement the 9 key elements of The Art of Extraordinary™ Plan.

I have questions

The Art of Extraordinary™ Plan Unfolded

Here are the 9 areas we'll work on during the Tourism Pro-Team Program.

  • Direction & Outcomes

    We’ll help you get clear on where you are headed, what’s really important and essential. Let’s define the goals for you, the team and business.

  • Overcome Challenges

    Let’s take a look at problem solving to help you right now with immediate issues, hurdles and challenges to lighten the load and get you quick wins.

  • Innovation

    Ripe or rotting? A stagnant business is not flourishing. Uncover where you, the team and business will benefit from creativity and innovation.

  • Mindset and Culture

    Understand the ideal mindset and culture for you, your team and the business to grow and prosper. Unlock the blocks that are inhibiting high performance.

  • Harness Talent

    Surround yourself with talent and empower people to be the best version of themselves. Strategies to ensure you have the best possible people at the table and on the team.

  • Systems for Success

    Simple systems to streamline all areas of business, so that the entire team is onboard and everyone is working towards common goals, outcomes and on purpose.

  • Assess the Gaps

    Targeting the priorities and identifying key gaps and opportunities, we know where to help you focus, so that you can ensure you and the team to have a bigger and broader impact on clients and customers alike for business improvement and growth.

  • Develop Voice

    Boost your performance by being an articulate and influential communicator, whether internally with team, board, other directors or business partners or externally with suppliers, other tourism operators, RTO/STO/NTO partners and your customers.

  • The Toolkit

    Essential and advanced strategies and skills for empowering productivity and high performance. Whether slow or woe team, let’s build your pro-team. Go from ordinary to extraordinary. Unlock the infinite potential in human performance.

Working together 1-1 you’ll get NINE implementation areas to focus and hone in on. They're designed to RAPIDLY TRANSFORM your business leadership capabilities and get you BUILDING and IMPLEMENTING with your team, as soon as you possibly can, with all the support we can give you along the way.

After all, nobody needs more INFORMATION.

Weekly Calls give you live and timely support and accountability with your Tourism Leadership Coach - Genevieve Matthews. All sessions are recorded and you have access to re-listen when convenient. We get you're in Tourism, so we respect your time during peak periods/school holidays.

Weekdays, you’ll have access to get your questions answered in The Art of Extraordinary Facebook group (if you're on FB / Social Fan). Or we use Voxer if not to keep you accountable.

PLUS, you’ll get your own personal pack of The Art of Extraordinary Coaching Cards to play and utilise with your own team during meetings and brainstorming sessions.


We want this to be a no-brainer for you, so here’s the deal:

Do the program, implement and take action, and if you don’t love it and it's not working for you and your team, just let me know at the end of 30 days and I’ll give you all your money back AND throw in $50 for date night at the movies on me …

ROI guaranteed.

Here's what others have experienced...

  • Candace Foy
    I used to find myself waffling, caught up in my head and not communicating from my heart. I am really passionate about my industry and making a difference on a daily basis with clients. Doing the program really reconnected me with my why, as well as provided useful tools and strategies to get my team performing, as well as getting me organised and following systems that I had never used before. Starting a new business is a challenge made easier following The Art of Extraordinary model and being surrounded by the support as well as being held accountable to turn up and have achieved things every fortnight was incredibly effective for me and my business. Have since kicked some really big goals.
    Candace Foy Cornerstone Wellness Academy
  • Georgina Smith
    The accountability of turning up for the coaching sessions made me realise, this was a missing element for my team and we now have regularly meeting, they have set targets to achieve and a commitment to work together as a team to achieve them. I also now understand the individual characteristics and motivators of each member of the team and this is easier to communicate with. I also was courageous about making changes to the team, when things weren't working. Our current team is performing really well and we're achieving great things with our clients. It's been very rewarding.
    Georgina Smith Hands On Health Care
  • Hadeel Miscony
    Whilst I felt like I had said things 100x already, this really improved the communication amongst our small team. We have no room for miscommunication and double-handling. Our systems are paramount to the success of the business. After working on this and improving communication as a team, I feel so much more confident and it's a noticeably different experience for our customers now.
    Hadeel Miscony Manly Dentistry
  • Zoe Braund
    As a busy mum, chiropractor and health & well-being advocate, I was juggling life, work, family and as well growing my own business and community. As natural carer and nurturer, I got so busy giving to everyone else, I ended up a little depleted, somewhat overwhelmed and scattered, trying to do too many things all at once. By drilling into figuring out exactly what I REALLY wanted to be working on was the first crucial element to getting back onto the right pathway, as well as targeting what I was really great at, helped define, where to put my energy. Rather than trying to work on everything and be all things to everyone. Second element, the planning, I've got a really clear plan with action steps to take and then the third and most crucial element for my change and growth was the teamwork. Understanding and then having the conversations to improve and create the much-needed teamwork in the family unit as well as in the workplace. Thankfully, the relationships at home have shifted enormously and are much more loving and connected.
    Zoe Braund Chiropractor
  • Kari Love
    I really wanted help with focus and figuring out what mattered most. I had some big decisions to make and having the sounding board available and validation was the valuable part of having a business coach. We worked through handling difficult team members and how to transition through challenging situations. Some of the key learnings that have been most important are how to run a team, people's motivators and drivers, establishing my own boundaries. Key achievements for me were both personal and professional, growing my team, working through finances and thinking bigger, not smaller! Being held accountable and having the blocks for building a great business have been key.
    Kari Love Arbonne Independent Consultant
  • Megan Richardson
    We were several years into running our business and really wanted to grow. We knew our systems and organisation were letting us down and had taken on a team member to help us. We discovered the key to better consistency in communication, internally among team members as well as externally to the clients. We were very focused on making and taking the time to be proactive in the way we were running the business, rather than reactive and feeling like we were constantly on the backfoot. We started empowering key team members to be more confident and that enabled us to adapt, improve and change the business systems. We saw a real shift in several areas of the business. Firstly the communication between the team in the field and office/admin. Then with the customer service and management, conversion of leads to clients grew, along with promptly receiving deposits and balance of payments. Then another key aspect was better reporting to track costs vs profitability on the various categories of work that our business carries out. We (my husband and I) personally saw a shift outside of hours too, growth and improvement in the way our family was communicating and interacting. By being better at understanding what's really going on, not just the obvious surface level behaviours that were impacting the day to day. It was really helpful for us a family unit, as well as for building and growing a successful small business.
    Megan Richardson Woosh Airconditioning
  • Loni Hammond
    My turning point came after realising I was not taking care of myself. My health was crap as I was putting everything into our family business and had very little left for taking care of myself and my own family. The support was key, having someone to talk to, bounce ideas around with, brainstorm and importantly learn how to handle the difficult conversations needed to be had. We have been able to move forward on handling complicated business structures, hire new team members and lighten the load, so I can focus on myself and my family, whilst maintaining an important leadership role within the business.
    Loni Hammond Kelly's Beach Resort
  • Mark & Vicki Norek
    It became evident very quickly this was a shot in the arm, our company needed to move ahead. As a small business owner it is very easy to get caught in the day to day running of the business and take your eye off the bigger picture things. Working together with Genevieve has been truly invaluable and has meant we have restructured our staffing, employed new key people to move our business forward and put in place some essential processes, future business goals and strategies. I want to thank you again for the time, enthusiasm, advice and wisdom you have imparted to both Mark and myself it has been a wonderful journey that has greatly benefited our business.
    Mark & Vicki Norek Life's an Adventure
  • Lisa Morgan
    I used to feel very stressed about the potential of a new business as I had no strategies to effectively utilise the time and skills I had available. I was frustrated because I knew there was so much potential, yet couldn't see the forest for the trees on how to make it happen. On the Excelerator program we delved into specifics around language to use with my business partner to overcome roadblocks and improve our teamwork. In addition communicating with customers to make our offerings more targeted and appealing to our ideal clients. The accountability of the program ensured I finally sat down and wrote. Dissolving blocks I've had around writing and communicating via blogs for a long time. The system for communicating with clients and being the problem solver and solutions provider has been so valuable. Another highlight was the emotional coaching support and education on human behaviour which has helped me modify, accept and adapt to be better at owning my own value. We've seen business growth with numbers improving in our class attendance, more regularity with our e-news and an improvement in our business partnership relationship.
    Lisa Morgan Pacha Yoga
  • Megan Taslaman
    I was wanting more confidence to talk and present in front of people as a way of growing my business. Someone had told me I was a rough diamond and needed a bit of polish. I even had a talk to do, so was in a bit of a state. After working with Genevieve, I got so much self-awareness all round, as well as an understanding of mannerisms and tone and how it's perceived by the audience. As well not to become too 'old school-teacher like' when i get really passionate. I feel so much better presenting now and know the value of taking the time to really prepare.
    Megan Taslaman Integrated Holistic Health Practice

You’ve Got Questions. We’ve Got Answers.

Here are the answers to the most asked questions about starting the Tourism Pro-Team Program. We’re happy to answer any you have!

- What happens if I've only recently started the business or in my leadership role? +
  • Tourism Pro-Team is for established tourism businesses that have a team of minimum 7+ staff and emerging leaders in the business. Ideally the business owner participates in conjunction with key senior or executive leadership team members, as it's a known fact, change happens from the top down and we want you to have the best possible impact and most influence from participating in the program. Decision-making responsibility is key. We do have senior / executive leaders from tourism businesses participate independently with confirmed support from owners/CEO's and a reporting mechanism to ensure accountability and leadership outcomes are aligned with the business capability development needs.
- What happens if I don't own the business and I am working for someone else? +
  • Tourism Pro-Team focuses on business leadership capabilities. So even if you are not the business owner, we love working with senior or executive tourism leaders to improve their influence and impact with and across team/s. As long as you promise to get the buy-in and engagement of the business owner/CEO, so you can make the necessary improvements across and in your business area and other departments when and where appropriate. You do need to be in a decision-making and in a financially influential role within a business. The program is for those wanting to become extraordinary leaders, ready and willing to work on and develop their business leadership skills.
- What time/days are the Live Training Calls? +
  • The Live Coaching Calls are run weekly on Thursdays at 1pm SYD, AUS time during NSW term time. Limited calls during school holidays/peak periods. You can get the updates and schedules and links to sessions inside The Art of Extraordinary Facebook Group (you get access when you join).
  • You can ask Genevieve questions during the Live Coaching Calls, and you’ll be able to get your answers right away.
  • If there will be any changes to scheduling, we’ll let you know ahead of time.
  • You can also refer to the Events page link in the private Facebook group. (usually pinned to the top for easy access)
  • If you cannot make the above session times, we record sessions for later viewing.
- How do I become a "Leadership Hero Icon"? +

We love to share and talk about the amazing product experiences that participate in our program. Two-fold, because we show case interviews with amazing industry leaders coming from all segments of our industry, in different roles, their learnings, wins and expertise. We also love to brag about how fabulous your product is or products are, and how terrific your team is, so... becoming a "Leadership Hero Icon", is actually really simple.

You just need to go through the entire program, make sure you implement everything you have learnt in the program, and share your results with Genevieve. It’s going to be like a free promotion for you and the business when Genevieve talks about you and the team, your amazing business, online, in blogs, Facebook Lives, and in other places.

- What do I do if I have unanswered questions? +
  • If we’ve missed anything, or there’s something you need to know, just ask. Shoot a quick email to [email protected] with the words ‘QUESTION’ in the subject line and our support team will help out.
  • The good news is that you can ask business-related questions on the The Art of Extraordinary Facebook group (you get access when you join), and then Gen can answer your questions and the other members of the program can share their experiences with you.
- Will I get something shipped to me? +
  • Yes, you will receive The Art of Extraordinary Coaching Cards in the mail. We encourage you to use these coaching cards yourself regularly and with your team during team meetings and in 1-1 staff development sessions.
- How is Tourism Pro-Team different from other Leadership Courses? +
  • Tourism Pro-Team focuses on the 3 CORE AREAS of your business leadership: The way you CREATE your vision, how you LEAD with purpose and what you do to PERFORM at your peak. The program focuses on helping you bring out the best in yourself and the team, improving engagement, accountability from team and leaders and profitability for the business. Genevieve brings over 30+ years in the tourism industry and has worked with hundreds of different business leaders over the years. The key to making this program really work for you is to implementation. It may not be everything, it will be 3-5 key strategies or steps, ideas or concepts that really make a difference for the you, the team and business. The program also works on accountability. Ensuring you get out of the day to day, press pause and look up to focus on short/medium and longer term priorities that are key for team and business performance.
- I have already experienced The Art of Extraordinary Coaching Cards, Workshops or even coaching previously will there be new material in the Program? +
  • Thank you for playing The Art of Extraordinary™ Coaching Cards. In Tourism Pro-Team, everything you have experienced either at a past event, or whilst playing the cards, or if you’re already read the E-book or other resources, will be explained in detail with specific steps to implement. Even if we've worked together in the past, where you and the business at right now, is different to then. You will get more essentials and more visuals during the coaching calls, along with recorded sessions, how-to guides, templates, hot seat interviews, guest speaker experiences and so much more juicy goodness to help you thrive in your leadership role. If you've already had coaching with Genevieve in the past and you're back for more, then you know the value of having a coach on your team. Supporting you from the sidelines, holding you to account to achieve those much desired goals and to celebrate the wins, hiccups and highs that are a normal part of business. Genevieve and the team really looks forward to working with you.
- How long is the Tourism Pro-Team Program? +

The Tourism Pro-team runs for 12 months enabling and allowing you to implement, take action and see results. Change doesn't happen overnight! We encourage you to test and measure with your team, so that you'll see the marked difference from start to finish. We'll work with you on these tests and measures at the commencement of our coaching together and review on completion. We are all about seeing you kick goals and get the results. Given the challenges the tourism industry has faced in the last few years, there is no normal, there is a new now and we're committed to seeing you and the business thrive again or stabilise again, perhaps you've have different challenges going on depending on location, resources, product offering. So many variables, we're here to support you with all things well-being, people leadership and business recovery.

P.S We also have a Start & See (1 month arrangement) We want to make sure you're a match for us and we're a match for you. That's our 30 day money back guarantee. From there, it's a LOVE IT or leave us decision. That happens at the 4 month mark. We agree to part ways and shake hands. Some of our clients stay for years. We are always focused on implementation and results.

- How much does Tourism Pro-Team cost? +

How much is it costing you? Tourism leadership is crucial for business success. Our coaching style and methodologies aren't everyone's cup of tea, we like to be upfront and have a good chat about what's working well for you already and what's perhaps not. We'll ask 'What have you already tried or not yet'? We are cheering for you and will make sure you have the essential next steps to achieve your goals. Whether we're a match and decide to work together or not, let's discuss that. We want to see you absolutely THRIVE at leadership, to build, grow and maintain a high performing team. So let's talk and see what you think you need next and what's really needed for your team and business.

We'll absolutely point you in the right direction for alternative resources or help, or let you know if it's our area of speciality.

Email: [email protected] or phone M. +61 400 508108 to make an appointment to talk.

Want some help leading the team and improving the business?

Click the button to submit a couple of key business details to give us a few basics and we'll be in contact and go from there. Thank you in advance and we look forward to talking soon.

Tourism Leadership Questionaire

Step 1 of 12