
Lead with clarity and confidence. Minimise the overwhelm and indecision. Be organised and focused to lead a flourishing team and grow a thriving tourism business. Accelerate results for you, the team and business with this step-by-step Tourism Leadership Maximiser Tool.

The Art of Extraordinary™ led by Genevieve Matthews, is a community, sharing tools and resources for leaders in the tourism industry.
If you’re in a leadership role and on a mission to build a thriving and successful tourism business or organisation surrounded by a high-performing team, then The Art of Extraordinary™ is designed specifically for you.

Our methodology is simple
Create Your Vision

Lead with Purpose

Perform at Your Peak

To create a thriving business, you want to get the best out of yourself and the team. Rather than being reactive and letting the day to day takeover, let's take stock, step back and get ready to grow.
Here at The Art of Extraordinary™, we help you build and grow the thriving professional tourism team and business you desire.
All whilst maintaining and fulfilling other important life commitments.
We have your back to support you, help you stay accountable and deal with the challenges, jump the hurdles and juggle the many hats worn by tourism leaders.
Get The Art of Extraordinary™
Coaching Cards today
This is a must-have productivity and performance tool for businesses, whether leading a team of 1, 10 or 100. Playing you’ll discover the ideal mindset, attitude and beliefs required to lead a successful business. As well you'll overcome indecision, find difficult conversations and action-taking easier and quicker. Drive trust, confidence and fulfillment across the business

Smash Overwhelm with this E-book on Better Business Leadership
Discover the principles of success and practical leadership strategies for more confidence and clarity. As a bonus, play with The Art of Extraordinary™ E-Success Set of coaching cards so you can smash your indecision and overwhelm, kick start conversations, take action and create momentum with your team.

Our Flagship Leadership Growth Experience, Tourism Pro-Team
This 6-12 month mentoring program provides accountability, education and brainstorming in a group community with committed like-minded leaders. The focus is on accelerating and maximising business leadership capabilities to grow and lead high performing teams and build thriving successful tourism businesses.

Get your Team Talking, The Boardroom – Team Facilitation Experiences
Build a high-performing team with everyone on the same page, confident and focused. Utilise communication tools, behavioural profiling, have brainstorming, accountability and strategy sessions. Plan a clear course of action for successful outcomes for you as leader, your team and the business.
A few of our valued partners...

Here's what people are saying

Wildlife Coast Cruises
Jessica Patman
I feel better equipped to manage my stress at work. I am now more focused and better at setting priorities. I feel overall my skills as a leader have improved.
Brett Lacco
I was very pessimistic regarding my suitability to be involved. Now would not have wanted to miss it. I learnt management tools and strategies to help with business and our destination's growth.

Wildlife Coast Cruises
Jess Patman and Brett Lacco
I feel better equipped to manage my stress at work. I am now more focused and better at setting priorities. I feel overall my skills as a leader have improved.
The extra is in the ordinary.
Let's work on engagement, accountability and drive results.
Let's make the most of 2023.
The Art of Extraordinary™ Business Leadership Blog
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If not now, when?
This morning this very phrase was top of mind and frequently used when brainstorming with
3 Reasons Why Leadership is about Looking Inwardly
Today in conversation with a leader, she mentioned how everyone else was to blame - different team m
What’s more important, mindset or marketing?
When it comes to tourism leadership and growing tourism business, what’s more important, mindset o
Workshopping the 3P’s
How often do you get your tourism team together? Are the meetings always operational or do you ge
Taking Power Breaks
Lots of people are anxious, stressed, stressed out, and some at complete burnout phase; running on e
Action Taker or Avoider?
Whilst contemplating today’s blog topic, Frank arrived… literally in person. My awesome landlord
Lead with clarity and confidence. Minimise the overwhelm and indecision. Be organised and focused to lead a flourishing team and grow a thriving tourism business. Accelerate results for you, the team and business with this step-by-step Tourism Leadership Maximiser Tool.