Lead with clarity and confidence. Minimise the overwhelm and indecision. Be organised and focused to lead a flourishing team and grow a thriving tourism business. Accelerate results for you, the team and business with this step-by-step Tourism Leadership Maximiser Tool.
The Art of Extraordinary™ led by Genevieve Matthews, is a community, sharing tools and resources for leaders in the tourism industry.
If you’re in a leadership role and on a mission to build a thriving and successful tourism business or organisation surrounded by a high-performing team, then The Art of Extraordinary™ is designed specifically for you.
Our methodology is simple
Create Your Vision
Lead with Purpose
Perform at Your Peak
To create a thriving business, you want to get the best out of yourself and the team. Rather than being reactive and letting the day to day takeover, let's take stock, step back and get ready to grow.
Here at The Art of Extraordinary™, we help you build and grow the thriving professional tourism team and business you desire.
All whilst maintaining and fulfilling other important life commitments.
We have your back to support you, help you stay accountable and deal with the challenges, jump the hurdles and juggle the many hats worn by tourism leaders.
Get The Art of Extraordinary™
Coaching Cards today
This is a must-have productivity and performance tool for businesses, whether leading a team of 1, 10 or 100. Playing you’ll discover the ideal mindset, attitude and beliefs required to lead a successful business. As well you'll overcome indecision, find difficult conversations and action-taking easier and quicker. Drive trust, confidence and fulfillment across the business
Smash Overwhelm with this E-book on Better Business Leadership
Discover the principles of success and practical leadership strategies for more confidence and clarity. As a bonus, play with The Art of Extraordinary™ E-Success Set of coaching cards so you can smash your indecision and overwhelm, kick start conversations, take action and create momentum with your team.
Our Flagship Leadership Growth Experience, Tourism Pro-Team
This 6-12 month mentoring program provides accountability, education and brainstorming in a group community with committed like-minded leaders. The focus is on accelerating and maximising business leadership capabilities to grow and lead high performing teams and build thriving successful tourism businesses.
Get your Team Talking, The Boardroom – Team Facilitation Experiences
Build a high-performing team with everyone on the same page, confident and focused. Utilise communication tools, behavioural profiling, have brainstorming, accountability and strategy sessions. Plan a clear course of action for successful outcomes for you as leader, your team and the business.
A few of our valued partners...
Here's what people are saying
SeaLink Marine and Tourism
Holly Vaughan
My big takeaway was the importance of taking time to sit down and discuss things, making the plan and working the plan is paramount. The old adage to have time to “work on the business instead of being too busy working in it” is very important.
Opera Australia
Andrew Guy
As a result of working with Gen, I developed, presented and implemented a post covid international marketing and distribution strategy, which in turn recovered our % of international sales back to the company in 18 months.
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Wildlife Coast Cruises
Jess Patman and Brett Lacco
I feel better equipped to manage my stress at work. I am now more focused and better at setting priorities. I feel overall my skills as a leader have improved.
The extra is in the ordinary.
Let's work on engagement, accountability and drive results.
Let's make the most of 2023.
The Art of Extraordinary™ Business Leadership Blog
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Getting Results from 10 with Gen!
Are you good with quick check-ins with your team? Or do conversations end up dragging on a
Know Your Numbers: Empowering Tourism and Hospitality Leader
Lisa and I have been talking numbers. It's not her strength, she loves the people more and
How Sabotage Kills Teamwork
"Our resilience is untested until we suffer setbacks" Liz Sheppard, clinical psychologist and peak p
Do you have a love/hate relationship with time?
Time is a precious commodity, one which we too easily give away and can never get back. What's yo
Shifting the Focus to Dynamics, rather than Tactics and Stra
Team not hitting the numbers? Struggling with some complex people issues? So under the pump, you som
Leadership is Lonely
Whether you’re at the top or in a senior leadership role reporting to the CEO, a board, or the bus
Lead with clarity and confidence. Minimise the overwhelm and indecision. Be organised and focused to lead a flourishing team and grow a thriving tourism business. Accelerate results for you, the team and business with this step-by-step Tourism Leadership Maximiser Tool.