Category Archives: Tourism
Leadership Success: The Fusion of Discipline and Purpose
In the realm of tourism, where challenges and opportunities weave an intricate tapestry, the climb to leadership greatness often stems from a delicate balance between discipline and purpose. Neither can exist solo or drive us to succeed separately. These two pillars, when interwoven skillfully, propel tourism business leaders to unprecedented levels of growth and…
Chat GPT on Leadership – A Must Read
Anyone else loving Chat GPT? The content creation in all forms of speeches, checklists, blogs, instructions etc. Seriously I’m loving it. I find it quite a phenomenal concept after years of being in sales, marketing, product development and leadership. It does take time to personalise, ask great questions, tweak and then polish it all up,…
Setting Staff Up for Success
Let’s imagine for a minute this is Chris and it’s a Tuesday night. It’s early, only 5:30 pm at the bar, however, suddenly 120 people descend and service is required. There is only 1 bar person on duty….. Chris. Now there are a few scenarios possible. Scenario One: Chris is amazing, and able to look…
“Aloha” … You had me at hello
Made famous by Renee Zellweger and Tom Cruise in the movie Jerry Macguire in ‘96, the expression “you had me at hello” has never been more important for tourism businesses. The initial connection and rapport – a truly genuine and heart-felt hello and welcome is fundamental to the customer’s experience. Whether it’s via telephone, in…
5 Strategies to Address Staff Shortages and Improve Customer Experience
Tourism businesses are weighing up the situation, with seasonal impacts, domestic travellers now loving being back overseas, and our favoured international travellers not returning as quickly as we’d like. It’s easy to hesitate around staffing up, it’s likely that head counts are being reduced because the coming months aren’t what was predicted or hoped for.…
Consistent Growth in the Business
Consistent Growth in the Business Whether it’s season-on-season, or year-on-year, most tourism businesses want growth. They want to improve their average nightly rates, they want to improve their passenger numbers, they want more profit at the end of the day to make the business worthwhile and sustainable. Personally and professionally. Whether you work in a…
For Tourism Business Leaders feeling Overstretched and Under-resourced
Having faced unprecedented challenges in recent times, the tourism industry is not out of the woods yet. Staff shortages and under-trained staff issues continue to impact tourism operations and have a significant impact on the customer experience. Now labelled across the country as the #1 critical issue to be solved, tourism business owners and leaders…
Learn. Do. Teach.
When it comes to teaching and training staff, we love the LEARN DO TEACH model. As tourism business leaders, we’ve learnt a LOT. And we’re great DOer’s. Where I frequently see the gap is the ability to TEACH. Not because we can’t teach….. It lies in our lack of system and process to teach ie.…
Enhancing Staff Training in the Tourism Industry: Embracing Visual, Auditory, and Kinesthetic Learning Styles
In the dynamic and customer-centric tourism industry, providing effective staff training is essential for delivering exceptional experiences to visitors. However, not all employees learn in the same way. Recognising and catering to different learning styles can significantly improve the training process, and in turn the customer experience. In this article, we’ll explore how visual, auditory,…
Prioritising Training for Tourism Teams
If I said to you “Your tourism team is going to be entered into Sydney half or marathon in September”! What would you say? Maybe: Weirdly when it comes to sports fitness, people are more knowledgeable around what they should/shouldn’t be eating (not that we follow it). They’re even more aware of what level of…
The Power Duo: Enhancing Business with Customer Journey and Employee Experience
In the world of business, there are two indispensable elements that I am truly passionate about the Customer Journey and the Employee Experience. These two pillars work in harmony to foster engagement, retention, productivity, and overall satisfaction. Furthermore, they’re instrumental in identifying areas for improvement and uncovering untapped opportunities, which may require ongoing attention or…
10 Reasons You Need to Map Your Customer’s Journey
In today’s competitive business landscape, understanding and enhancing the customer journey has become paramount, especially in the tourism industry. By delving into the intricacies of each touchpoint for your customers, we’ll explore the key benefits of having a customer journey map, shedding light on how it can optimise the customer experience, drive engagement, and provide…
Unlocking Your Unique Selling Points: Standing Out in the Tourism World
In the realm of tourism, where competition is fierce and marketing is paramount, articulating your USPs (Unique Selling Points) has become a topic of great significance. Every business needs to identify what sets their product or service apart, what makes them special, and how they can be seen, heard, and noticed amidst the crowd. One…
Is Expectation v Reality Letting Your Guest Experience Down?
This morning I caught up with one of my nearest and dearest who had ticked off a bucket list world tourism experience. As I’d not personally seen it and been there, I was living vicariously, as we can nowadays with the immediacy of social media, whatsapp and facetime etc. So in conversation as we were…
Are You Caring For Your Casuals?
It’s no secret that motivation is an essential ingredient of success in any tourism business. But what motivates each of us is different, and this is especially true when it comes to our casual team members. In fact, research has shown that there are 6 human motivators that have an enormous impact on our behaviour…
5 Tips To Impress Customers and Attract Great Employees
As we all know Tourism here in Australia and globally is a highly competitive industry, with countless destinations and experiences to choose from. Whether that’s for a customer choosing or staff when looking for a place of employment. As a tourism operator, it’s important to provide a unique and memorable experience that sets you apart…
The Littlest Thing can Make the Biggest Difference
A tourism leader today said “leading is challenging”. And yes it certainly can be, for a variety of reasons. Here were just a few that I came across in the early days of being in tourism; To set the scene, I was barely 20, and the Cruise Director onboard Bounty the Tall Ship, playing pirate…
6 Essentials to Ensure Amazing Customer Experience
Ensuring an amazing customer experience is essential for the success of any tourism business. Here are 6 key essentials to consider, in fact, give yourself a rating… then perhaps ask your customers, guests, passengers, and participants what they think. Ultimately it’s not how well we think we’re doing, it’s what the customer thinks! Personalisation: Customers…
If not now, when?
This morning this very phrase was top of mind and frequently used when brainstorming with a client. “If not now, when?” It can be a powerful motivator for decision-making and taking action. In the face of business difficulties and issues that are impacting the tourism industry, it can be tempting to wait and see…
3 Reasons Why Leadership is about Looking Inwardly
Today in conversation with a leader, she mentioned how everyone else was to blame – different team members, partners to the business – she took no responsibility for the part that she plays in it all. I called it out pretty quickly and we had a VERY good heart to heart. Self–awareness is beyond critical…
Case Study:
The training was engaging and we had a great group to work with throughout the program. I feel better equipped to manage my stress at work. I am now more focused and better at setting priorities.
Wildlife Coast Cruises
Jess Patman
and Brett Lacco
Case Study:
I learnt a lot about communication and adaptability. Particularly how to find middle ground with people. I learnt a lot about how to deal with challenging behaviours with external stakeholder relationships.