Got Your Tourism Business Blueprint Ready for 2023?

When we work with tourism business leaders, we break the blueprint down into 4 chunks.

Immediate, short, medium, and long-term goals.

We know many people have a love/hate relationship with goal setting, because they often either become unrealistic numbers on a page or unachievable objectives without quality staff to make it all happen.

We also often see the day-to-day simply take over, and as we all know there are never enough hours in the day to get everything on the to-do list done. The magnitude and length of that to-do list slow people down, and combined with that day-to-day, those goals sadly remain desires, wishes, and intentions, yet not real.

We go a step further when working on the blueprint with clients by really drilling down into 7 key theme areas.

What needs to happen in the business when it comes to the following;

  1. Action – How are you attracting and selling your Tourism Experience?
  2. Relationships – How are you serving and retaining people in the business? This can be staff, customers, and other key stakeholders ie. suppliers, RTO/STO/NTO partners or agent network, etc.
  3. Differentiation– How are you marketing and positioning the business?
  4. Systems & Processes– How are you automating and being organized with processes, procedures, and policies across all the departments in the business?
  5. Growth Opportunities– How are you innovating and leveraging to take the business to and through the next growth phase?
  6. Culture– How are you showcasing the values and living the mission of the business?
  7. Legacy– How are you reinventing and adapting the business which continues to share and leave an extraordinary legacy for well into the future?

One of the very common mistakes we see tourism leaders making is being distracted by the non-critical theme areas and not actually putting the energy and specific attention into what’s needed most for the here and now.

You see, all businesses are in different growth phases, thus the strategic objectives need to be different. It’s not about doing it all, it’s about doing what’s critical for where a business is at right now, and where it wants to be by the end of 2023.

This is where the blueprint comes in handy.
It’s knowing what to focus on and when that’s paramount.

It’s about engaging and utilizing resources effectively.

Does your Tourism Business have its 2023 Business Blueprint ready to roll now that the peak holiday season has come to an end?




P.S Whenever you’re ready… here are 4 ways I can help you develop and work on your business leadership capabilities:

  1. Grab a free copy of Smash Indecision and Overwhelm, 4 Steps for Better Business Leadership E-book
    It’s the road map to overcoming doubt and indecision, how to deal with “overwhelm” to improve your business leadership capabilities. —Click Here
  1. Join the Tourism Business Leader’s Facebook group and connect with like-minded leaders focused on building highly effective teams
    It’s our Facebook community where smart leaders get to learn more about creativity, leadership and performance for tourism business success. —Click Here
  1. Join our Tourism Pro-Team Program
    Helping tourism business leaders develop their skills to improve engagement, accountability and performance of the team. If you’d like to work with me so you can stop being reactive, have the difficult conversations and drive performance to get the results you want and know the business need then…message PRO to me here and I’ll get you all the details.
  1. Let’s get the Whole Team Together
    Would you like a different perspective and someone else at the front of the room or on zoom/teams to lead regular and consistent team building, accountability, and engaging learning experiences, that drive results and outcomes for individuals, teams, and the business? If you feel a little challenged with everything going on, maybe sounding like a cracked recorded saying things repeatedly, or actually not 100% how to motivate and inspire the team, given the current nature of business, it may be useful for us to chat. Message TEAM to me here… and tell me a little about the business, your team, and what you’d like to work on together.

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