Lead with clarity and confidence. Minimise the overwhelm and indecision. Be organised and focused to lead a flourishing team and grow a thriving tourism business. Accelerate results for you, the team and business with this step-by-step Tourism Leadership Maximiser Tool.

Get your Free Copy

The Art of Extraordinary™ led by Genevieve Matthews, is a community, sharing tools and resources for leaders in the tourism industry.

If you’re in a leadership role and on a mission to build a thriving and successful tourism business or organisation surrounded by a high-performing team, then The Art of Extraordinary™ is designed specifically for you. 

Our methodology is simple

To create a thriving business, you want to get the best out of yourself and the team. Rather than being reactive and letting the day to day takeover, let's take stock, step back and get ready to grow.

Here at The Art of Extraordinary™, we help you build and grow the thriving professional tourism team and business you desire.

All whilst maintaining and fulfilling other important life commitments.

We have your back to support you, help you stay accountable and deal with the challenges, jump the hurdles and juggle the many hats worn by tourism leaders. 

video placeholder

Get The Art of Extraordinary™
Coaching Cards today

This is a must-have productivity and performance tool for businesses, whether leading a team of 1, 10 or 100. Playing you’ll discover the ideal mindset, attitude and beliefs required to lead a successful business. As well you'll overcome indecision, find difficult conversations and action-taking easier and quicker. Drive trust, confidence and fulfillment across the business

A few of our valued partners...

Here's what people are saying

  • I feel better equipped to manage my stress at work. I am now more focused and better at setting priorities. I feel overall my skills as a leader have improved.
    Jess Patman and Brett Lacco Wildlife Coast Cruises
  • I learnt a lot about communication and adaptability. Particularly how to find middle ground with people. I learnt a lot about how to deal with challenging behaviours with external stakeholder relationships. I really liked getting to know and better understand local businesses and common people management issues. I really like having the program documentation to refer back to now, and have a clear pathway forward. I also know now, I don’t always have to go forward, sometimes we have to go backward to go forward as a business.
    Stephanie James Phillip Island Nature Parks
  • Coming into the program I was a little uncertain about how I would apply it to my role and how in depth it would be. I really found the insight into myself as a leader and where to apply it and how to improve my skills, really amazing. There was a lot more self-insight than I anticipated, that I found extremely valuable. It wasn’t just a dot point list on leadership and how to do things. Through the program, I learnt it is ok to be the sort of leader that aligns with my own integrity and values and apply the tools to suit and fit my leadership style. It’s not a one-size fits all approach, it’s about fine tuning oneself to be a different leader for what the business and team need and want.
    Nicole Edwards Phillip Island Circuit
  • Before starting this program I felt very overwhelmed in my business, I felt that I was only working in the business and not actually on the business. Genevieve helped me to break the business down and hone in on areas that I needed to improve on. It was great that Gen would hold me accountable, as this ensured I would actually implement these ideas into action. After every session I walked away with new ideas, better strategies and just feeling confident again.
    Brad Wolfenden and Amy James Anchor Belle Holiday Park
Tourism Case StudiesRead more here...

The extra is in the ordinary. Business basics to excel you, your team, business and life.
Let's work on engagement, accountability and drive results.
Let's make the most of 2023.

The Art of Extraordinary™ Business Leadership Blog

Lead with clarity and confidence. Minimise the overwhelm and indecision. Be organised and focused to lead a flourishing team and grow a thriving tourism business. Accelerate results for you, the team and business with this step-by-step Tourism Leadership Maximiser Tool.

Get your Free Copy