Tag Archives: business growth
Unlocking Sales Success: The 3 Key Factors Every Tourism Business Must Master
When it comes to optimising sales and getting the most out of your marketing and sales activities and team productivity, think about it in terms of these 3 key factors. Factor 1 – Leads – how many leads are you and the business getting weekly? Is this being tracked for individuals, as a team or…
Harnessing Holiday Longing to Attract Visitors
In the world of tourism, there’s a powerful yet often overlooked concept that can be leveraged to attract more visitors to your business: Vacation Deprivation. This phenomenon, where individuals yearn for a holiday but struggle to take one, presents a unique opportunity for tourism business leaders to stand out and cater to the desires of…
Key Takeaways from the NoVacancy Conference: Insights for Tourism & Hospitality
Last week I attended the NoVacancy Conference held at the ICC in Sydney. With an impressive show floor exhibiting innovative solutions to technology, design and distribution, it certainly had something for everyone. In particular, I was drawn to the range of expert speakers and panels presenting throughout the 2 day across a range of topics…
The Power of Exceptional Customer Service in Venue Selection: Insights for Tourism Leaders
In the ever-evolving landscape of the tourism industry, customer service remains the cornerstone of success. As I find myself in the midst of choosing event locations and finalising arrangements for our upcoming Growth Intensives, the pivotal role of exceptional customer service becomes strikingly apparent. Let’s delve into this journey through venue selection, where the narrative…
Listening for Customer Wants, Desires, Fears and Frustrations
Back in July school holidays, we had the MOST amazing family holiday to Cairns and surrounds. We’ve been before and this time was special. We mixed up the wants and desires of family members. We took care of fears and frustrations. This meant – we had everyone’s needs met. We had rest days / pool…
A Quick Tip on Prioritising Health
Last week at a Goal-Setting Workshop for clients, I was blown away by the number of people in the session who wanted to work on their personal goals over and above their professional (work or business) goals. It showcased a real need for people to create and have time to sit down and think about…
Getting the Best out of Your Goal Setting
The divide in the room was fascinating. Half the room wanted to work on 12-month goals, a few were able to look at 3 and 5-year goals, and the rest were barely able to think about tomorrow, let alone in 3 months time. Goal setting is a very personal thing, yet when required to do…
Mastering Difficult Personalities: Unleashing Positive Intelligence for Effective Leadership
With the dynamic and evolving industry that tourism is, I believe exceptional leadership is the cornerstone of success. As leaders in the tourism industry, it’s not uncommon to encounter challenging personalities within your team. These situations, while uncomfortable, hold valuable lessons and opportunities for growth. For individuals, a team and a business. Let’s delve…
Leadership Success: The Fusion of Discipline and Purpose
In the realm of tourism, where challenges and opportunities weave an intricate tapestry, the climb to leadership greatness often stems from a delicate balance between discipline and purpose. Neither can exist solo or drive us to succeed separately. These two pillars, when interwoven skillfully, propel tourism business leaders to unprecedented levels of growth and…
Setting Staff Up for Success
Let’s imagine for a minute this is Chris and it’s a Tuesday night. It’s early, only 5:30 pm at the bar, however, suddenly 120 people descend and service is required. There is only 1 bar person on duty….. Chris. Now there are a few scenarios possible. Scenario One: Chris is amazing, and able to look…
Strategies For Dealing with Staff who are Closed to Change
Are you in a leadership role with some very long-term staff members? It can have its benefits and challenges. Growing a business requires developing people because for a business to grow the leader and team must grow. They go hand in hand. However, what do you do if you’re implementing change, new ideas, and initiatives,…
Consistent Growth in the Business
Consistent Growth in the Business Whether it’s season-on-season, or year-on-year, most tourism businesses want growth. They want to improve their average nightly rates, they want to improve their passenger numbers, they want more profit at the end of the day to make the business worthwhile and sustainable. Personally and professionally. Whether you work in a…
For Tourism Business Leaders feeling Overstretched and Under-resourced
Having faced unprecedented challenges in recent times, the tourism industry is not out of the woods yet. Staff shortages and under-trained staff issues continue to impact tourism operations and have a significant impact on the customer experience. Now labelled across the country as the #1 critical issue to be solved, tourism business owners and leaders…
Learn. Do. Teach.
When it comes to teaching and training staff, we love the LEARN DO TEACH model. As tourism business leaders, we’ve learnt a LOT. And we’re great DOer’s. Where I frequently see the gap is the ability to TEACH. Not because we can’t teach….. It lies in our lack of system and process to teach ie.…
Focus on Attraction not just Recruitment
Do you talk about your team? Do you mention them on your business website or showcase them on social media? Do you share their skillsets, expertise and amazingness? Do you have team meeting shout-outs, or go around the room and recognise someone on the team that’s been helpful, fabulous or done something special? Do only…
Enhancing Staff Training in the Tourism Industry: Embracing Visual, Auditory, and Kinesthetic Learning Styles
In the dynamic and customer-centric tourism industry, providing effective staff training is essential for delivering exceptional experiences to visitors. However, not all employees learn in the same way. Recognising and catering to different learning styles can significantly improve the training process, and in turn the customer experience. In this article, we’ll explore how visual, auditory,…
10 Reasons You Need to Map Your Customer’s Journey
In today’s competitive business landscape, understanding and enhancing the customer journey has become paramount, especially in the tourism industry. By delving into the intricacies of each touchpoint for your customers, we’ll explore the key benefits of having a customer journey map, shedding light on how it can optimise the customer experience, drive engagement, and provide…
10 Reasons Your Tourism Business Needs An Employee Experience Framework
A thriving tourism business understands that its greatest asset lies within its employees. Nurturing a positive employee experience has become essential for attracting and retaining top talent, driving productivity, and fostering a culture of innovation. In this blog post, we delve into the benefits of implementing an Employee Experience Framework, exploring how it can enhance…
Being Clear on the Plan and Planning for Clarity
I was engaged in a thought-provoking conversation this morning with a business owner who had recently revived their tourism venture post-Covid. Their business had undergone significant changes, such as new staff, revamped systems, and altered partnerships. They were in the process of finding their footing once again. During our discussion, the business owner posed a…
Unlocking Your Unique Selling Points: Standing Out in the Tourism World
In the realm of tourism, where competition is fierce and marketing is paramount, articulating your USPs (Unique Selling Points) has become a topic of great significance. Every business needs to identify what sets their product or service apart, what makes them special, and how they can be seen, heard, and noticed amidst the crowd. One…
Case Study:
The training was engaging and we had a great group to work with throughout the program. I feel better equipped to manage my stress at work. I am now more focused and better at setting priorities.
Wildlife Coast Cruises
Jess Patman
and Brett Lacco
Case Study:
I learnt a lot about communication and adaptability. Particularly how to find middle ground with people. I learnt a lot about how to deal with challenging behaviours with external stakeholder relationships.